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Inflation at the Concession Stand — Again!

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I’m the first to admit I always sneak food and drinks into the movie theater.

My decision to skip the concession stand is partially economic ($3.75 for a bottle of water?), but mainly about health (a homemade trail mix of raisins, raw almonds, and 85% cocoa dark chocolate is my favorite movie snack).

Alas, yesterday night I arrived to the movie theater emptyhanded.

Since dinner was part of the post-movie agenda, I only opted for a beverage.  A small beverage.

After two offers of upgrading to a medium beverage for just 50 more cents, I was presented with a “small” 30-ounce cup.  As in, the equivalent of two and a half cans of soda — 360 calories.

If you’re keeping score at home, that’s only two fewer ounces of soda than a McDonald’s large drink.

What I find most disturbing is that, just a few years ago, a small movie theater drink clocked in at 24 ounces.

Will portion distortion ever stop?

PS: Can Small Bites readers outside the US let me know what constitutes a small fountain beverage in their country’s movie theaters?

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